César A. Pizarro

Cesar A. Pizarro is El Nuevo Herald Business Manager. In his position he leads efforts to grow the readership and advertising of El Nuevo Herald, one of the nation’s fastest-growing newspapers. In this capacity Mr. Pizarro is responsible for the financial, circulation, advertising and promotion performance of El Nuevo Herald.

Mr. Pizarro is a member of the Executive Committee of The Miami Herald Publishing Company.

Mr. Pizarro was Classified Advertising Director of The Miami Herald and El Nuevo Herald from November 1998 through May 2000. The combined circulation of the newspapers is 365,539 daily and 491,017 Sunday. He was responsible for directing all sales and marketing strategies for full and part run classified advertising products while overseeing a staff of 91 people.

Previously he was Director of Hispanic Market & International Advertising for El Nuevo Herald and The Miami Herald. The International Edition is distributed through several countries in Central and South America.

Mr. Pizarro started his career with The Miami Herald Publishing Company in 1974. Positions he has held are Director of Circulation for The Miami News, Regional Sales Manager for The Miami Herald/El Nuevo Herald, Director of Display Ads Sales, Director of Spanish Language Publications, as well as the aforementioned, Director of Hispanic Market & International Advertising.

Over the years he has conducted many professional conferences on newspaper circulation and advertising in the United States, as well as in Universidad Autónoma de Guadalajara, Mexico, in conjunction with the Interamerican Press Association.
Mr. Pizarro has a degree in Business Administration and Marketing from Florida International University (FIU). His participation in civic and community activities include the United Way and Kiwanis Club Miami Latin, of which he served as Treasurer.